Dyson launches CameraJet toothbrush with built-in camera
The device uses a 0.1 megapixel camera and an AI algorithm to spot gaps between teeth, then sprays mouthrinse into them as you brush.
· 4 countries
The launch
Dyson has entered oral care with an electric toothbrush called the CameraJet, unveiled in Paris by founder and chief engineer James Dyson, 79. The Straits Times reports the launch took place on September 1, and describes the company as British-founded and Singapore-headquartered.
Dyson says it is the first toothbrush to combine a camera and a jet, allowing the user to floss while brushing. Vogue reports the product is the result of six years of research, development and engineering.
Prices differ by market in the reporting. The Verge and Bloomberg both give a price of $499, with Bloomberg saying the device is available for preorder and The Verge saying it is on sale from launch day. The Straits Times gives a price of $699 and says it can be bought in Singapore through Dyson's website.
How the device works
Below the brush head sits a camera with a resolution of 100,000 pixels, or 0.1 megapixels, paired with a strobing light. According to The Verge, the toothbrush's software analyses 28 live images a second in a system Dyson calls Gap Optical Targeting.
When a gap between teeth is detected, the device fires a cone-shaped blast of mouthrinse into it within 100 milliseconds. The Verge reports Dyson uses a wider spray than typical water flossers so it can remove plaque at lower pressure, which the company says is gentler on enamel and gums.
The brush head combines softer outer bristles for the gumline with stiffer inner bristles aimed at stains, and oscillates close to 1,000 times a second at a constantly changing angle. Each head carries an RFID tag so the brush can track use and prompt a replacement every three months. The Verge says pricing for replacement heads is not yet known.
App, privacy and accessories
The CameraJet connects over Wi-Fi at 2.4GHz, and The Straits Times reports it also has Bluetooth. Users can watch a live view of their teeth and gums in the MyDyson app, which The Straits Times likens to a medical endoscope.
Dyson says no images are recorded or stored on the device or in the cloud. The company has also made its own non-foaming toothpaste and low-foaming mouthrinse, priced at $15 each in spearmint and ginger mint, plus an $18 peppermint paste for sensitive teeth, according to The Straits Times. The lower foam is intended to keep the live view clear.
The brush comes in ceramic pink and a blue shade, listed by The Straits Times as Ceramic Ultra Blue.
Market context
Bloomberg notes that smart toothbrushes are not new, with Oral-B and Philips already selling app-linked models that track coverage, pressure and brushing time. Dyson's claim is that its model is the first with an integrated camera aimed at the gaps where plaque forms.
Vogue cites the World Health Organization's 2025 Global Oral Health Status Report, which estimates nearly 3.7 billion people are affected by oral diseases. It puts the global oral care market at about $37.8 billion in 2024, rising to a projected $54.1 billion by 2030.
Dyson engineer Niamh Turney told Vogue that people routinely cut steps from their routines and that the existing cycle "is just obvious it's not working". James Dyson told the magazine it is probably the first product the company has made that takes longer than what it replaces.
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