Marketing
Google Ads: Search, Display, Video, Shopping, Apps
Last checked:
Five separate Google Ads certifications, each with a free exam.
The link goes to the provider's own site. You enrol there, not here.
- Provider
- Google Skillshop
- What you get
- a certificate, and the exam is free too
- Weight on a CV
- strong brand
- Time cost
- ~5 h
- Validity
- 12 months
- Language
- in English
- Verified
- 7 August 2026
What this is
Search, Display, Video, Shopping and Apps are separate exams producing separate documents. The questions cover campaign structure, bidding strategies, audiences and measurement.
In agencies this is often a direct requirement: Google Partner status needs certified people on the team. That puts it among the rare certificates that affect a hiring decision outright.
Who it is for
Anyone working in paid search or applying to an agency role.
How to get it
- 1Open Google Skillshop and create a free account.
- 2Work through the material, ~5 h in total.
- 3Pass the graded exam: that is the part which is free here.
- 4Download the PDF and keep the verification link.
From Georgia
Skillshop is open from Georgia. No card, and the exam runs in the browser.
What to watch for
Each certification lasts 12 months and renewing means sitting it again.
Frequently asked questions
Is Google Ads: Search, Display, Video, Shopping, Apps really free?
The credential itself costs nothing, and so does the qualifying exam. Checked against Google Skillshop's own page on 7 August 2026.
How long does Google Ads: Search, Display, Video, Shopping, Apps take?
Google Skillshop states roughly 5 hours. It is self-paced.
Can I take it from Georgia?
Skillshop is open from Georgia. No card, and the exam runs in the browser.