User Acquisition Manager (Meta & SnapChat) - remote job

Ruby Labs is hiring a User Acquisition Manager (Meta & SnapChat) - a lead role, which means responsibility for a team or a direction. The role sits in Other jobs and is fully remote. The company hires candidates based in Europe.

The employer did not publish a figure; that is settled at interview. The advert names the CET timezone, so working hours have to be agreed against your own.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

About Us At InnovateTech Solutions, we are a dynamic tech firm dedicated to developing and managing innovative consumer products. We provide a wide array of career opportunities in health, education, and entertainment sectors. Our inventive teams are shaping the future of consumer-driven products, and we are constantly seeking enthusiastic individuals to join our ranks. Learn more about our journey at: https://innovatesolutions.com/about-us/

About the Role We are seeking a Growth Marketing Manager to join our team and contribute to daily growth initiatives on Meta and Snapchat. The ideal candidate should be self-motivated, proactive, eager to learn and adapt, and capable of handling rapid changes with ease. You will be responsible for managing ad accounts daily, focusing on various stages of the funnel. Your tasks will include launching and optimizing campaigns, performing performance analysis, and implementing changes that enhance key metrics. Results, efficiency, and return on investment (ROI) will be the primary indicators of success. If you are enthusiastic about budget management, regional strategies, and driving measurable growth, this position is perfect for you.

Key Responsibilities

- Oversee and refine sales campaigns across Meta and Snapchat, covering multiple funnel stages, both globally and locally.

- Stay updated and adjust relevant creative elements to the campaigns, optimize ad sets with bidding and budgeting strategies, and explore different ad combinations.

- Take full responsibility for creative testing on Snapchat, adapt from Meta, analyze ad performance, generate reports, and pinpoint key trends and insights.

- Conduct in-depth analysis of creative testing trends, identify successful elements, and integrate them into new and existing campaigns for optimization.

- Analyze cohort performance, create targeted campaigns for different genders, age groups, and interest-based segments.

- Continuously monitor and optimize campaign performance on a daily and hourly basis, focusing on budgets, audiences, placements, creatives, and bids.

- Maintain clear and efficient UA processes by adhering to assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching.

- Develop custom and lookalike audience campaigns, and create interest-based campaigns.

- Collaborate closely with Creative Managers to source, test, and refine creative ideas, identifying and scaling top-performing concepts based on performance data.

- Ensure consistent execution across account structures, testing frameworks, scaling logic, and performance monitoring.

Qualifications

- At least 2 years of hands-on experience in User Acquisition / Performance Marketing, with a proven history of managing and scaling paid acquisition campaigns.

- Proficient in key performance metrics such as eCPA, ROAS, and CPM.

- Experience managing global campaigns with a deep understanding of targeting options, placements, audience segmentation, and budget management.

- Performance-driven, with a strong focus on meeting target CPA and ROI goals and efficiently scaling performance.

- Analytical skills to evaluate performance reports and structure campaigns by region, age, gender, and audience segments.

- Ability to quickly identify, respond to, and resolve performance issues within short timeframes.

- Self-motivated and proactive, with strong adaptability to changes, fast problem-solving skills, and a quick learning ability.

- Excellent communication skills to effectively collaborate across cross-functional teams.

Location InnovateTech Solutions operates within the CET (Central European Time) zone. Candidates from any country are welcome to apply as long as they are within approximately ±4 hours of CET to ensure optimal collaboration and communication during working hours.

Benefits Join our dynamic team and enjoy the following perks:

- Flexible Remote Work Environment: Enjoy the flexibility to work from anywhere, anytime, promoting a healthy work-life balance.

- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this exceptional opportunity for personal and professional growth!

Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

- Recruiter Screening (40 minutes)

- Technical Interview (45 minutes)

- Final Interview (30 minutes)

Life at InnovateTech Solutions At InnovateTech Solutions, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, InnovateTech Solutions offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote