NFL Executive Discusses Media Rights and International Games
Hans Schroeder, NFL’s EVP and chief media officer, discusses media landscape changes and future media rights negotiations.
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NFL Executive on Media Rights and International Games
Hans Schroeder, Executive Vice President and Chief Media Officer of the NFL, discussed the league's strategy in navigating the evolving media landscape during a recent event.
Schroeder highlighted the potential for a consistent international game window, which could be of interest to global streamers like Netflix, Prime Video, and YouTube.
He also addressed the possibility of renegotiating media rights, noting that the NFL is focusing on making the league, media, and game distribution better for the future.
Potential Changes in Media Rights
The NFL is considering how to package its games in a rapidly changing media universe, with major partners like Skydance and Netflix undergoing significant structural changes.
Schroeder stated that the league is looking into the media landscape, which he described as one of the most dynamic in history, due to the ongoing transactions and changes among major media companies.
International Game Strategy
Schroeder mentioned the NFL's international game strategy, noting that the league has not shown signs of slowing its pursuit of deals with streaming services.
The NFL is exploring ways to further eventize games to attract more streamers, both domestically and internationally.
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