Growth Marketing Manager | Web Funnels - poste à distance

L'entreprise Fit4Me recrute : Growth Marketing Manager | Web Funnels. C'est un poste d'encadrement, donc la responsabilité d'une équipe ou de tout un périmètre. Le poste relève de la catégorie Marketing et se fait entièrement à distance. Aucune restriction n'est posée sur le lieu de résidence du candidat, vous pouvez donc postuler de partout.

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Fit4Me is looking for a Growth Marketing Manager (Web Funnels) who will own purchase conversion across our web funnels and drive measurable CR growth through systematic A/B testing and data-driven decisions. Your main challenge is to drive measurable growth across web funnels through systematic experimentation. You will be accountable for purchase conversion rate performance. This role is a great fit if you:

* Are ready to own purchase conversion across web funnels end-to-end.

* Prefer speed, experimentation, and measurable results over processes for the sake of processes.

* Work autonomously and take responsibility for outcomes, not just tasks.

* Want to build products that help millions of people start a healthier lifestyle and see the real impact of your work.

* Want to work directly with key stakeholders and decision-makers, without extra layers.

Your area of Impact:

* Own purchase conversion across web funnels and be accountable for CR growth.

* Design, run, and analyze A/B tests end-to-end: hypothesis → launch → analysis → rollout.

* Optimize web funnels end-to-end: LP → quiz → paywall → purchase.

* Prioritize experimentation hypotheses based on data, user behavior, and previous test results.

* Analyze competitor pricing, paywall logic, and offers as a source of experimentation ideas.

* Use key product metrics (CR, ARPU, LTV) as the foundation for decision-making and experiment evaluation.

* Scale winning experiments across products and funnels.

* Work closely with the CEO and Head of Product to iterate on experimentation strategy.

* Collaborate cross-functionally with designers, developers, and analysts to implement and ship experiments.

What do you need to join us:

* 3+ years of experience in growth / CRO / product-oriented marketing within B2C subscription products.

* Strong hands-on experience with A/B testing: hypothesis design, experiment setup, analysis, and decision-making.

* Proven experience improving purchase conversion within web funnels.

* Practical experience working with landing pages, quizzes, paywalls, and checkout flows.

* Strong understanding of product metrics such as CR, ARPU, and LTV, and how to use them to evaluate experiments.

* Experience working with analytics tools such as Amplitude, AppsFlyer, Tableau, or similar.

* Upper-Intermediate (B2+) level of English.

Nice to have:

* Experience in Health & Fitness or Wellness products.

* Successful scaling A/B tests across multiple products or funnels.

* Experience using competitive research tools such as SimilarWeb, SensorTower, Ads Library.

Hiring process: Recruiter interview → Test assignment → Interview with CEO, Head of Product, HRD → Job Offer 🚀 Originally posted on Himalayas