Social Media Manager - remote job

Skylum is hiring a Social Media Manager - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The advert singles out Content Marketing, so experience with that one tool is what will decide it.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Skylum allows millions of photographers to make incredible images. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist. Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.

Thanks to our incredible team of experts, we’ve built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.

Role Purpose We are looking for a Social Media Manager who can turn Luminar into one of the most inspiring photography brands on social media. This is a creative and highly hands-on role for someone who understands both branding and platform algorithms. You’ll own Luminar’s social media strategy across Instagram, TikTok and YouTube, create compelling content, collaborate with photographers and creators, and continuously experiment to find what resonates with millions of people.

Responsibilities:

Social Media Strategy (30%)

* Develop and own Luminar’s social media strategy

* Translate brand strategy into engaging social content

* Define channel-specific approaches for Instagram, TikTok and YouTube

* Build content pillars and editorial planning

* Identify new content opportunities and platform trends

Content Creation (40%)

* Plan, create and publish engaging content

* Edit short-form videos and social-first creative assets

* Produce content that aligns with Luminar’s premium visual identity

* Continuously improve creative quality

Analytics & Experimentation (20%)

* Monitor social media performance across platforms

* Define success metrics and reporting

* Run creative experiments and content tests

* Analyze audience behaviour and optimize content strategy

* Turn insights into actionable recommendations

Creator & Ambassador Collaborations (10%)

* Work closely with photographers, ambassadors and creators

* Brief creators on campaigns and content

* Curate and repurpose creator-generated content

* Support community-driven storytelling

Requirements:

* Min 2 years of experience managing social media for a brand

* Experience growing Instagram, TikTok and/or YouTube organically

* Strong portfolio of high-performing social content

* Hands-on experience editing short-form video

* Excellent visual taste and understanding of design principles

* Experience using analytics to improve performance

* Comfortable working independently from idea to publication

Nice to have

* Photography as a hobby or professional experience

* Experience with photo editing software (Luminar, Lightroom, Photoshop, etc.)

What we offer: For personal growth:

* A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;

* An educational allowance to ensure that your skills stay sharp;

* English and German classes to strengthen your capabilities and widen your knowledge.

For comfort:

* A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;

* The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

* Medical insurance;

* Twenty-one days of paid sick leave per year;

* Healthy fruit snacks full of vitamins to keep you energized.

For leisure:

* Twenty-one days of paid vacation per year;

* Fun times at our frequent team-building activities.

What to expect when you apply

* An interview with our Talent Acquisition Specialist

* Professional interview

* Test task

* Management interview