Global CRM & Lifecycle Marketing Manager - poste à distance

L'entreprise FP Markets recrute : Global CRM & Lifecycle Marketing Manager. C'est un poste d'encadrement, donc la responsabilité d'une équipe ou de tout un périmètre. Le poste relève de la catégorie Marketing et se fait entièrement à distance. Aucune restriction n'est posée sur le lieu de résidence du candidat, vous pouvez donc postuler de partout.

Les principaux outils cités dans l'annonce sont les suivants : Email Marketing, Salesforce. Votre CV doit montrer des exemples concrets de ces compétences.

L'entreprise n'a publié aucun chiffre, cela se règle en entretien. L'annonce ne pose aucune condition d'horaires.

Cette offre a passé un contrôle automatique : les annonces qui exigent un permis de travail étranger, un parrainage de visa, une nationalité précise ou une résidence dans un pays nommé n'entrent pas dans la liste.

Headquarters: Malta

URL: http://fpmarkets.com.au

Description FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Global CRM & Lifecycle Marketing Manager (remote). This role owns everything we say to a client between the moment they first raise their hand and the moment they place their first trade. You will design, build, send and continuously improve every automated and campaign communication across four funnel stages - Lead, Registration, First Time Deposit and First Time Trade - using email and WhatsApp, built and run in Salesforce Marketing Cloud. This is a hands-on build-and-send role rather than a strategy role: you will have the support of content, creative and analytics teams, but the journeys are yours to build, and each stage carries a conversion rate that is yours to move. Reporting to: Chief Marketing Officer

Responsibilities: Journey design & automation - Salesforce Marketing Cloud

* Own the design, build and optimisation of automated journeys across all four funnel stages

* Manage audience, segmentation, entry and suppression logic

* Rationalise existing automations and maintain a documented, auditable journey estate Email execution

* Build, QA and deploy automated and campaign email communications

* Own templates and modular content to enable scalable regional localisation

* Manage deliverability, consent, preferences and list hygiene WhatsApp execution

* Own WhatsApp marketing end to end, from opt-in and template approval to sequencing and frequency management

* Use data to determine channel allocation and optimise engagement

* Manage channel costs, forecasting and provider relationships Optimisation & measurement

* Lead continuous testing across messaging, timing, channels, sequencing and offers

* Partner with Analytics to measure performance through to funded account and first trade

* Report on funnel conversion and explain key performance movements Compliance

* Embed jurisdictional and regulatory requirements into journey design

* Partner with Compliance on efficient approvals and maintain a clear communications audit trail

Candidate profile:

* Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud. You must be able to demonstrate what you have personally built; applications without clear hands-on SFMC experience cannot be progressed

* Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions and SQL for segmentation. AMPscript is an advantage; for Marketing Cloud Next, experience with Data Cloud, identity resolution and Flow is relevant

* Demonstrable experience running WhatsApp as a marketing channel, including opt-ins, template approvals and the 24-hour service window. Email-only experience is not sufficient

* Experience owning conversion performance, with clear examples of baseline results, changes made and measurable outcomes

* Solid knowledge of email deliverability, consent and data-protection requirements across multiple jurisdictions

* Comfortable writing automated-message copy and briefing creative where needed

* Fluent English, written and spoken

Our offer:

* Welcoming, young and multicultural team with approachable leadership

* Ability to contribute to dynamic business at a growth phase

* High level of autonomy, support of ideas and putting your expertise into the best practices for the company

* Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders

* Competitive remuneration, regular salary reviews and performance-based incentive schemes

* Vibrant company life: from team activities to global celebrations

Journey to FP Markets:

* Interview with HR (30 - 45 min)

* Interview with your future manager (1h)

Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!

To apply: https://weworkremotely.com/remote-jobs/fp-markets-global-crm-lifecycle-marketing-manager