Global CRM & Lifecycle Marketing Manager（远程职位）

这条招聘信息来自 FP Markets，岗位是 Global CRM & Lifecycle Marketing Manager：这是团队负责人的位置，要对一个团队或者一整条业务线负责。职位属于「市场营销」类别，完全远程。公司不限制候选人的居住地，在任何地方都可以申请。

招聘信息里列出的主要工具是：Email Marketing、Salesforce。简历上最好能给出正是这几项能力的具体例子。

公司没有公布具体数字，这一项会在面试时谈定。对工作时间，招聘信息没有提出任何条件。

这个职位通过了自动核查：凡是要求外国工作许可、签证担保、特定国籍，或者必须居住在指定国家的招聘信息，都不会进入列表。

Headquarters: Malta

URL: http://fpmarkets.com.au

Description FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Global CRM & Lifecycle Marketing Manager (remote). This role owns everything we say to a client between the moment they first raise their hand and the moment they place their first trade. You will design, build, send and continuously improve every automated and campaign communication across four funnel stages - Lead, Registration, First Time Deposit and First Time Trade - using email and WhatsApp, built and run in Salesforce Marketing Cloud. This is a hands-on build-and-send role rather than a strategy role: you will have the support of content, creative and analytics teams, but the journeys are yours to build, and each stage carries a conversion rate that is yours to move. Reporting to: Chief Marketing Officer

Responsibilities: Journey design & automation - Salesforce Marketing Cloud

* Own the design, build and optimisation of automated journeys across all four funnel stages

* Manage audience, segmentation, entry and suppression logic

* Rationalise existing automations and maintain a documented, auditable journey estate Email execution

* Build, QA and deploy automated and campaign email communications

* Own templates and modular content to enable scalable regional localisation

* Manage deliverability, consent, preferences and list hygiene WhatsApp execution

* Own WhatsApp marketing end to end, from opt-in and template approval to sequencing and frequency management

* Use data to determine channel allocation and optimise engagement

* Manage channel costs, forecasting and provider relationships Optimisation & measurement

* Lead continuous testing across messaging, timing, channels, sequencing and offers

* Partner with Analytics to measure performance through to funded account and first trade

* Report on funnel conversion and explain key performance movements Compliance

* Embed jurisdictional and regulatory requirements into journey design

* Partner with Compliance on efficient approvals and maintain a clear communications audit trail

Candidate profile:

* Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud. You must be able to demonstrate what you have personally built; applications without clear hands-on SFMC experience cannot be progressed

* Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions and SQL for segmentation. AMPscript is an advantage; for Marketing Cloud Next, experience with Data Cloud, identity resolution and Flow is relevant

* Demonstrable experience running WhatsApp as a marketing channel, including opt-ins, template approvals and the 24-hour service window. Email-only experience is not sufficient

* Experience owning conversion performance, with clear examples of baseline results, changes made and measurable outcomes

* Solid knowledge of email deliverability, consent and data-protection requirements across multiple jurisdictions

* Comfortable writing automated-message copy and briefing creative where needed

* Fluent English, written and spoken

Our offer:

* Welcoming, young and multicultural team with approachable leadership

* Ability to contribute to dynamic business at a growth phase

* High level of autonomy, support of ideas and putting your expertise into the best practices for the company

* Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders

* Competitive remuneration, regular salary reviews and performance-based incentive schemes

* Vibrant company life: from team activities to global celebrations

Journey to FP Markets:

* Interview with HR (30 - 45 min)

* Interview with your future manager (1h)

Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!

To apply: https://weworkremotely.com/remote-jobs/fp-markets-global-crm-lifecycle-marketing-manager