Creative Strategy Sr Manager - vaga remota

A empresa Trafilea está com uma vaga aberta de Creative Strategy Sr Manager: nível de liderança, com responsabilidade sobre uma equipe ou sobre uma área inteira. A posição fica na área de Marketing e é totalmente remota. A empresa não impõe restrição sobre onde o candidato mora, então você pode se candidatar de onde estiver.

A empresa não publicou nenhum valor, isso é acertado na entrevista. O anúncio não impõe condição nenhuma de horário.

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About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.

* Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.

* Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.

* Conduct deep creative diagnostics of AdBattery assets - analyzing structure, angles, formats, and content variety.

* Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.

* Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.

* Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.

* Integrate AI and automation into creative workflows to enhance efficiency and innovation.

* Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats.

* Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.

* Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.

* Foster a culture of innovation, experimentation, and accountability within the creative organization.

Requirements

* 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred).

* Proven expertise in direct-response advertising, storytelling, and persuasive copywriting.

* Deep understanding of sales psychology, consumer behavior, and neuromarketing principles.

* Experience in funnel strategy, CRO testing, and A/B optimization frameworks.

* Highly analytical mindset - skilled in translating creative performance data into actionable insights.

* Exceptional organizational and leadership abilities, with a track record of mentoring high-performing creative teams.

* Strong adaptability and curiosity to integrate AI and new technologies into creative workflows.

* Excellent English communication skills - both written and verbal.

Originally posted on Himalayas