Creative Strategy Sr Manager - remote job

Trafilea is hiring a Creative Strategy Sr Manager - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

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About Trafilea Trafilea is a dynamic tech platform dedicated to accelerating brand growth. We are developing an AI-driven growth engine that will power the future of consumer brands. With over $1 billion in cumulative revenue, more than 12 million customers, and a workforce of 500 individuals spread across 19 countries, we blend technology, growth marketing, and operational excellence to expand purpose-driven, digitally native brands. Our company owns and operates its own digitally native brands (not an agency), with a presence in major retailers like Walmart, Nordstrom, and Amazon, and a robust global direct-to-consumer footprint. Why Join Trafilea We are a tech-driven eCommerce group that scales our own globally loved DTC brands, while fostering the growth of ambitious talent. 🚀 We develop and scale our own brands. 🦾 We invest heavily in AI and automation, setting a benchmark in the eCommerce industry. 📈 We test rapidly, grow swiftly, and support you to do the same. 🤝 Be part of an energetic, diverse, and skilled global team. 🌍 100% remote work, competitive USD salaries, and comprehensive paid time off. Key Responsibilities We are seeking a Creative Strategy Senior Manager to lead the strategic direction, execution, and innovation of our global ad creative ecosystem. You will manage a team of Creative Strategists responsible for creating high-performing concepts and frameworks that boost revenue across various brands and business units.

* Guide and mentor Creative Strategists to deliver top-tier direct-response campaigns across multiple brands and channels.

* Develop and oversee creative frameworks, playbooks, and ad structures that align with storytelling, psychology, and performance metrics.

* Conduct thorough creative assessments of AdBattery assets - analyzing structure, angles, formats, and content diversity.

* Utilize buyer persona insights to ensure every message and creative approach resonates with our target audience.

* Collaborate with cross-functional teams to translate business objectives into creative strategies and acquisition plans.

* Analyze weekly performance data to identify successful ads, explore new angles, and scale high-performing concepts.

* Integrate AI and automation into creative processes to boost efficiency and innovation.

* Stay ahead of market trends, competitor strategies, and emerging content formats.

* Enhance ad quality and conversion rates through neuromarketing, storytelling, and persuasive copywriting techniques.

* Work closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.

* Cultivate a culture of innovation, experimentation, and accountability within the creative department.

Requirements

* At least 3 years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred).

* Proven experience in direct-response advertising, storytelling, and persuasive copywriting.

* In-depth knowledge of sales psychology, consumer behavior, and neuromarketing principles.

* Experience in funnel strategy, CRO testing, and A/B optimization frameworks.

* A highly analytical mindset, adept at converting creative performance data into actionable insights.

* Strong organizational and leadership skills, with a history of mentoring high-performing creative teams.

* High adaptability and a keen interest in integrating AI and new technologies into creative workflows.

* Excellent English communication skills, both written and verbal.