Marketing Lead - remote job

Immunefi is hiring a Marketing Lead - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The employer did not publish a figure; that is settled at interview. The employer asks for working hours that overlap the team's, which needs a schedule agreed up front.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

About Immunefi

Immunefi stands as the premier crowdsourced security platform for the digital economy. We safeguard over $180 billion in on-chain assets by connecting the top ethical hackers with the protocols that need them most. Our suite of products—Bug Bounty Programs, Managed Triage, and Audit Competitions—serves as the essential security infrastructure for leading blockchain protocols globally.

With a stronghold in Web3 security, we are now venturing into the broader enterprise market, including financial services, fintech, and large regulated businesses, where the security challenges are equally pressing and our expertise is highly relevant.

The Opportunity

This is a unique role for someone who has scaled a marketing function from scratch in a startup setting, who understands how to build trust and demand with highly technical and skeptical audiences, and who is ready to lead a new chapter in marketing.

The Role You will be responsible for developing and executing the "Immunefi Engine": the AI-driven systems, category narrative, and product launch strategies that transform our credibility into sustained demand. You will report to the VP of Delivery, with a dotted line to the CEO on brand and token strategy. Your role involves setting the strategy, building the necessary systems, and executing directly, leveraging AI-powered workflows to streamline what would typically require a large team.

We are not seeking someone who needs to learn on the job. We are looking for an experienced marketer who has scaled marketing from zero to one in a lean, high-ownership environment, who has a deep understanding of marketing to technical buyers, and who integrates AI tools and agent networks seamlessly into their workflow.

Key Responsibilities

- End-to-End Marketing Ownership You will own the marketing function from start to finish, similar to a founder's approach. This includes operating without a large budget or team from the outset, building the operations, systems, and strategy from the ground up.

- Marketing Systems & Infrastructure You will design and implement AI-powered operating systems that enable one person to manage what traditionally requires a team. This involves creating and deploying agent-based workflows, automation systems, and reporting infrastructure that compound output over time.

- GTM and Product Marketing You will own the go-to-market strategy for our core products: Bug Bounty Subscriptions, Managed Triage, and Audit Competitions, as well as emerging products as they are launched. This includes defining ideal customer personas (ICPs), building messaging architectures, and translating complex technical security value into language that resonates with founders, protocol teams, and enterprise buyers to drive top-of-funnel demand, qualified pipeline, and marketing qualified leads (MQLs).

- Category Narrative & Brand You will own how Immunefi is perceived in the market: maintaining a consistent identity and a differentiated story as the trust layer of Web3 security. High-stakes public brand and voice changes will be made in partnership with the CEO, while you will own the day-to-day execution and evolution of the brand.

- Content, PR, Events & Social You will set the quality bar and build the systems that turn researcher expertise, security events, and product news into authoritative, organic-first content and thought leadership.

- Researcher-Community Activation You will own the programs that turn our security-researcher community into a marketing asset: activation, crowdsourcing, and advocacy at the community level. Elite researcher relationship management will be handled by our dedicated relationship management team.

- Token Marketing & Ecosystem Activation (from ~3-6 months in) Once the core engine is running, you will focus on positioning and ecosystem activation for our token narrative, working closely with the CEO. While deep token marketing experience is not a prerequisite, comfort with Web3 community dynamics (Discord, Telegram, X) is a plus from the start.

Success Profile (Who You Are)

- A Zero-to-One Builder: You have real experience scaling a marketing function from nothing, with no dedicated team or corporate-scale budget behind you. You've operated as the budget and the team, and you're energized by that constraint rather than limited by it.

- Native Intuition for Technical Audiences: You have marketed to developers, engineers, or a technical/security buyer before or have a comparable technical background, understanding why proof, credibility, and organic reach outperform paid advertising with this audience.

- A Hands-On Systems Architect: You actively design and deploy AI-powered, agent-based workflows and automation pipelines as a hands-on builder of AI-powered marketing systems. You are the architect of the system, not just an operator of tools.

- Strong Product Marketing Fundamentals: You have defined ideal customer personas (ICPs), built messaging architectures, and shipped GTM programs with outsized, leveraged results in fast-moving, technical industries.

- High Agency, Thorough, and Async-Strong: You operate independently, chain your work to measurable business outcomes, and hold yourself accountable to them. We run async-first, and much of our evaluation process reflects that. Your written thinking and takeaway work matter as much as how you present live.

- Resilient & Direct: You thrive in high-stakes environments. You believe in Radical Truth and clarity. You view feedback as a gift that protects the team's time and focus.

Preferred Qualifications

- Comfort with Web3 Community Platforms and Token-Based Network Effects: Not required to start, but a plus. - Experience Marketing to a Technical, Skeptical, or Expert Buyer Where Organic Proof Matters: You have marketed to developers, engineers, or a technical/security buyer before, or you have a comparable technical background and understand the value of organic proof. - Background in Crypto Audits, Cybersecurity, Blockchain Infrastructure, or Developer Tools Marketing: You have a technical or engineering background that transitioned into marketing. - Established Network in the Web3 Ecosystem: You have a strong network in the Web3 community. - Hands-On Experience in Content Programs, PR Execution, and Event Marketing: You have experience in these areas.

Operational Requirements

- Fully Remote; Globally Distributed Team: You will work remotely, contributing to a globally distributed team. - Must Maintain 4+ Hours of Daily Overlap with US/EU Business Hours: You must have overlapping business hours with the US/EU for effective collaboration.

Why Join Immunefi

- Ownership: You will own the roadmap and the results for a function you build from the ground up. - Purpose: We are on a mission to secure the next trillion dollars on-chain. You will be the person who makes the world believe it's possible. - Founding Scope: You are not inheriting someone else's playbook. You are writing it, the systems, the narrative, the engine, with no limits on how creative you can be. - Lean, Focused Team: Our team is elite, with high standards, and zero bureaucracy. This is the kind of environment where your best work can truly shine.

If you are a hands-on marketing leader who has scaled from zero, who knows how to earn trust with technical, skeptical audiences through proof rather than promotion, and who builds with AI as naturally as you think in campaigns, we want to hear from you.