Marketing Manager, AI and Lifecycle - remote job

Rove Concepts is hiring a Marketing Manager, AI and Lifecycle - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The advert singles out Klaviyo, so experience with that one tool is what will decide it.

The employer published the pay: $4k - $5k a month. The employer asks for working hours that overlap the team's, which needs a schedule agreed up front.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Headquarters: Vancouver

Website: https://www.roveconcepts.com/

Company Overview: Rove Next, a cutting-edge brand under Rove Concepts, is seeking a dynamic independent contractor to spearhead the marketing strategy for its premium product line. We're looking for a full-time, remote position open to candidates in the Americas and Europe.

How to Apply: Send your application to [talent@rovenext.com].

Role Overview

Rove Concepts, a Vancouver-based furniture brand, is introducing Rove Next, an advanced collection of high-quality furniture. This role involves developing a comprehensive marketing strategy from the ground up for Rove Next, focusing on email and customer lifecycle engagement. The objective is to establish a scalable marketing system that leverages AI and automated processes, rather than relying on increased staffing.

This is a hands-on position, not a coordination role. We need someone who can independently address issues and prevent them from reaching senior management.

Responsibilities

Initially, the focus will be on Rove Next, with potential expansion into other Rove Concepts brands as the company grows.

Key Tasks

- Own the email and lifecycle marketing channels, including campaign planning, segmentation, and performance monitoring. - Ensure quality control across all content, from copy and creative to technical elements like destination URLs and regional variations. - Integrate AI into daily workflows to enhance efficiency and effectiveness. - Collaborate with the lifecycle and email team, designers, and external ad partners to keep the marketing calendar in motion. - Translate complex data and metrics into clear, actionable insights for the business.

Essential Skills

- At least five years of experience in e-commerce or direct-to-consumer marketing, with a strong background in email and lifecycle campaigns. - Proficiency with Klaviyo or a similar email service provider (ESP). - Proven ability to develop and implement AI-driven solutions without waiting for support. - Native-level fluency in English, both written and spoken, with a focus on producing high-quality, customer-centric content. - A keen eye for detail, ensuring that all marketing materials align with brand standards and objectives. - The ability to communicate effectively with leadership and team members to address issues promptly.

Nice to Have

- Experience in the furniture or home goods industry, particularly with long-term purchase cycles. - Familiarity with Shopify, GA4, and Meta Ads. - Prior experience in managing a team to adhere to strict brand guidelines.

Performance Metrics

- Growth in flow revenue as a percentage of total email revenue. - Reduced instances of errors reaching leadership. - Measurable contributions from AI within 90 days of starting the role.

Compensation

Monthly income: $3,500 to $4,500 USD, contingent on experience. This is an independent contractor position.

Application Process

Please include the following in your application: - A brief description of an AI workflow or automation project you've developed, including its impact and cost savings. - An example of a time you identified and corrected a significant issue before it could affect the launch. - A short voice note (60 seconds) introducing yourself and any questions you might have before beginning your first project for Rove Next.

Shortlisted candidates will be invited to complete a paid project.

Apply at: https://weworkremotely.com/remote-jobs/rove-concepts-marketing-manager-ai-and-lifecycle