Performance Marketing Lead - African Markets - remote job

Sporty Group is hiring a Performance Marketing Lead - African Markets - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

About the role As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine. This is a senior leadership role with full ownership of performance marketing strategy across the continent - responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance. You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions. What you’ll be doing

* Own the regional growth strategy - define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap

* Shape brand presence at scale - collaborate on the strategic brand-building initiatives - including above-the-line, OOH, and large-scale media partnerships - ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets

* Set strategic direction for paid acquisition - provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution

* Influence cross-departmental priorities - act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions

* Drive market intelligence and opportunity identification - lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers

* Champion a data-driven culture - translate complex performance data and analytics into clear strategic narratives and investment plans

* Advise executive leadership - serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

What you’ll bring

* 5+ years of experience in performance marketing or user acquisition

* Fluency in English, French or Portuguese would be an advantage

* Strong expertise with major performance marketing platforms

* Advanced analytical mindset with the ability to turn data into decisions

* Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)

* Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment

Even better if

* Experience in finance, gaming, or highly regulated digital industries

* Experience working with both web and app acquisition at scale

* Prior exposure to fast-growing, performance-driven environments

Tech Stack / Role Specific Tools

* Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms

* Experience working with OOH, DOOH, PR, Brand initiatives

* Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava

* Product Analysis Stack: BI tools, Metabase/Tableau/Power BI

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.