Performance Marketing Lead - African Markets（远程职位）

这条招聘信息来自 Sporty Group，岗位是 Performance Marketing Lead - African Markets：这是团队负责人的位置，要对一个团队或者一整条业务线负责。职位属于「市场营销」类别，完全远程。公司招的是居住在欧洲的候选人。

公司没有公布具体数字，这一项会在面试时谈定。对工作时间，招聘信息没有提出任何条件。

这个职位通过了自动核查：凡是要求外国工作许可、签证担保、特定国籍，或者必须居住在指定国家的招聘信息，都不会进入列表。

About the role As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine. This is a senior leadership role with full ownership of performance marketing strategy across the continent - responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance. You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions. What you’ll be doing

* Own the regional growth strategy - define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap

* Shape brand presence at scale - collaborate on the strategic brand-building initiatives - including above-the-line, OOH, and large-scale media partnerships - ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets

* Set strategic direction for paid acquisition - provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution

* Influence cross-departmental priorities - act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions

* Drive market intelligence and opportunity identification - lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers

* Champion a data-driven culture - translate complex performance data and analytics into clear strategic narratives and investment plans

* Advise executive leadership - serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

What you’ll bring

* 5+ years of experience in performance marketing or user acquisition

* Fluency in English, French or Portuguese would be an advantage

* Strong expertise with major performance marketing platforms

* Advanced analytical mindset with the ability to turn data into decisions

* Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)

* Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment

Even better if

* Experience in finance, gaming, or highly regulated digital industries

* Experience working with both web and app acquisition at scale

* Prior exposure to fast-growing, performance-driven environments

Tech Stack / Role Specific Tools

* Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms

* Experience working with OOH, DOOH, PR, Brand initiatives

* Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava

* Product Analysis Stack: BI tools, Metabase/Tableau/Power BI

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.