Promo Features Marketing & Commercialisation Lead - remote job

Playson is hiring a Promo Features Marketing & Commercialisation Lead - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

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About the Position At Playson, we offer a suite of promotional tools such as Power Blasts, Flexible Free Spins, Grand Race, Turbo Races, and the Power Chance Jackpot Family. These tools are instrumental in boosting player engagement, retention, and revenue. As our Promo Features Marketing & Commercialisation Lead, you will be responsible for leading the strategic deployment of these tools, turning complex promotional features into user-friendly, commercially attractive solutions that operators can easily adopt and value. In collaboration with the Product, Sales, and Marketing teams, you will develop market strategies, launch campaigns, and provide sales enablement materials, while continuously monitoring and refining your approaches. This role extends beyond just executing marketing campaigns; it involves shaping how our promotional tools are presented, packaged, explained, and sold to enhance their commercial success. Key Duties

* Oversee the entire lifecycle of commercialisation and marketing for Playson’s promotional products.

* Formulate persuasive positioning, messaging, and value propositions that simplify complex product features into clear commercial advantages.

* Identify and define target audiences, use cases, and competitive positioning for both new and existing promotional tools.

* Design and implement go-to-market strategies to ensure the successful introduction of new features and product updates.

* Work closely with the Product, Sales, Account Management, and Marketing teams to coordinate product launches.

* Produce high-quality sales enablement materials, such as presentations, one-pagers, videos, operator guides, and campaign toolkits.

* Equip the commercial teams with the necessary resources and messaging to effectively promote and sell promotional features.

* Plan and execute integrated B2B marketing campaigns across various channels, including the website, PR, social media, and launch communications.

* Collaborate with designers, content creators, and external stakeholders to create engaging marketing assets.

* Track product launch performance, feature adoption, and campaign effectiveness using commercial insights and stakeholder feedback.

* Continuously improve positioning, messaging, launch strategies, and marketing materials to ensure maximum commercial success.

* Serve as the marketing lead for promotional features, driving ongoing enhancements to ensure they remain commercially relevant and impactful. Qualifications

* Significant experience in Product Marketing, Product Commercialisation, or Go-to-Market Strategies.

* Background in the online casino or iGaming industry.

* Strong knowledge of B2B product marketing and commercial strategies.

* Experience launching intricate products or features into the market.

* Excellent storytelling, positioning, and messaging abilities.

* Proficiency in creating sales enablement materials and commercial marketing assets.

* Effective stakeholder management skills, with the capability to influence cross-functional teams.

* Fluent in written and spoken English.

Desirable

* Experience marketing casino promotional tools, engagement products, or gamification features.

* History of working closely with Product Owners or Product Managers.

* Understanding of player engagement mechanisms within online casino products.

* Experience analyzing campaign performance and commercial adoption metrics. Our Benefits

* Enjoy a transparent and structured quarterly bonus system.

* Flexible working hours to fit your needs.

* Option to work remotely, enhancing both flexibility and comfort.

* Unlimited paid vacation leave, including bank holidays.

* Unlimited paid sick leave when needed.

* Subsidized professional development courses and training, with access to the latest tools and training for continuous growth. Our Hiring Process

* Initial HR Interview

* Managerial Interview

* Final Interview