Senior Product Marketing Manager - remote job

RevenueCat is hiring a Senior Product Marketing Manager - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

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RevenueCat simplifies the complexities of in-app subscriptions, empowering developers to focus on growth. Since graduating from YC’s S18 batch, we’ve expanded to become the go-to monetization platform for mobile apps, serving over 40% of newly launched subscription apps. We handle transactions worth over $12 billion annually, supporting developers from solo creators to large teams like those at OpenAI.

Our team of over 150 members operates globally, across more than 25 countries, guided by our core values: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to impact millions of users and help developers thrive, you’ll fit right in.

The Role RevenueCat assists a diverse array of apps, from mobile to the web, and even emerging platforms like Roku and Amazon. This broad user base includes a range of roles such as product managers, support staff, lifecycle marketers, user acquisition experts, data analysts, and executives. Clearly communicating the various use cases and benefits of RevenueCat is a key challenge, and this is where product marketing comes into play.

We are seeking a Senior Product Marketing Manager to join our expanding Product Marketing team, led by Francie. This position is ideal for someone who:

- Understands APIs and SDKs as if they were second nature. While you may not be a developer, you know how to communicate effectively with them. You can refine marketing messages to resonate with technical audiences and craft compelling narratives around the technical aspects that still appeal to business stakeholders.

- Takes initiative and thrives on autonomy. You are proactive and willing to dive deep into execution. Whether it’s managing strategic and tactical tasks or handling shifting priorities, you excel in a dynamic environment.

- Thrives in a fast-paced, technical setting. You are comfortable stepping up to get what you need from a diverse and technical organization. Whether it’s working with engineers for product updates or rallying sales teams for customer stories, you navigate the complexities and advocate for the needs of the GTM team.

- Embraces change and sees it as an opportunity. At RevenueCat, we prioritize shipping and adapt our strategies continuously. You see changes as chances to innovate and learn quickly.

- Has a creative and playful spirit. You enjoy tackling unique challenges and can find the human side of technology. We celebrate creativity through unique initiatives like our quirky swag, challenges, and events. You can contribute to and lead the brainstorming and execution of these creative endeavors.

What You’ll Be Responsible For

- GTM and adoption campaigns: Deeply understand the features we’re launching and the needs behind them. Craft compelling communication plans both within the organization and to existing and prospective customers.

- Lifecycle campaign building: Collaborate with our marketing operations team to develop insight-based lifecycle campaigns that drive adoption, retention, and community engagement.

- Web page design and optimization: Translate product messaging and customer insights into visually compelling and highly converting web experiences, working with our external web development agency. You’ll chart the vision for the story our website tells and the illustrations, animations, and tools we create to convey it.

- Case studies and testimonials: Organize, facilitate, and translate customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat.

- Internal enablement: As an expert in your areas of product focus, you’ll provide developer-facing teams with the resources and training they need to support developers and ensure their success.

- Market insights: Stay informed about the mobile app industry and competitors to inform go-to-market strategies and uncover new growth opportunities.

- Whimsical side quests: Take on unique projects with minimal instruction, such as coordinating the collection of 1,000 screenshots for Paywalls.com, designing and printing a calendar of cat photos, hosting the World Paywall Speed Building Championships, or crafting a keynote speech for leadership. You’ll work on projects that challenge your creativity.

What You’ll Need to Be Successful

- At least 5 years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies.

- Previous experience as a solo-marketer is a plus. While you’ll have broader support from the marketing and product marketing teams, our asynchronous, entrepreneurial culture is best suited to someone who can independently drive projects forward, adapt to changing processes, and actively seek cross-functional support when needed.

- Proven experience owning end-to-end go-to-market efforts, including major product launches. Strong project management skills to prioritize multiple initiatives and execute effectively across teams.

- Strong creative instincts and direction. You’ve led web design work and are comfortable sketching, prototyping in Figma, or using AI tools to refine your ideas. You can collaborate with external creative agencies and freelancers to deliver high-quality assets.

- Excellent editorial judgment: You understand audience, tone, and communication objectives, and can elevate copy through clear direction and feedback. You will not need to write everything yourself, but you’re comfortable jumping in to draft a narrative outline or even a blog post when necessary, and you know when to pass work forward to the content team or a technical writer.

- Exceptional communication skills to collaborate across technical and non-technical teams, ensuring alignment and buy-in from key stakeholders.

- A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences, both internally and externally.

- The resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem-solving.

Ideally you:

- Have experience in the mobile app ecosystem or working with subscription-based software products.

- Have worked in an early-stage tech company or led new initiatives independently in a larger organization.

- Have experience working as a solo marketer or solo PMM within an organization.

- Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration.

What Success Looks Like Within the first month, you’ll:

- Gain hands-on experience with the RevenueCat platform, supported by our engineers and advocates.

- Build a foundational understanding of the app ecosystem, particularly around monetization.

- Establish relationships with key collaborators across Product, Sales, and Marketing.

- Deliver your “first ship,” a project that demonstrates your insights and adds real value to the team.

Within the first 3 months, you’ll:

- Step into the role as the go-to-market owner for your specific product areas, becoming an expert on relevant features, their roadmap, and related market segments.

- Own the go-to-market efforts for product areas, leading cross-functional teams to ensure successful execution of awareness and adoption efforts.

- Craft and distribute internal enablement materials and training related to your product areas.

- Publish a new landing page, leading the concept, briefing, design, and written copy process, with execution by our web agency.