Business Development Manager - MCM / Publisher Acquisition - remote job

SmartyAds is hiring a Business Development Manager - MCM / Publisher Acquisition - a lead role, which means responsibility for a team or a direction. The role sits in Sales and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

SmartyAds is expanding its Google MCM (Multiple Customer Management) business and seeks a skilled Publisher Business Development Manager to spearhead publisher acquisition and growth. Your role will involve identifying, pitching, and onboarding high-quality publishers, with a special emphasis on in-app and CTV inventory, and ensuring their success within the SmartyAds MCM framework.

Key Responsibilities

- Identify, pitch, and onboard publishers to the SmartyAds MCM account, ensuring a seamless and technically sound integration from contract to first impression. - Focus on acquiring in-app and CTV publishers as key inventory targets, while also nurturing relationships in web, news, gaming, entertainment, and finance verticals. - Guide publishers through the Google Ad Manager delegated account setup, policy compliance processes, and initial inventory configurations. - Establish and maintain robust, long-term relationships with publishers, with a focus on inventory monetization, yield optimization, and fill rate enhancement. - Develop and implement outbound strategies to expand the publisher base, including cold outreach, attending industry events, leveraging partner referrals, and inbound qualification. - Monitor publisher performance post-onboarding and proactively identify opportunities for inventory growth or issue resolution in conjunction with the Publisher Relations Manager. - Collaborate with the Tech team to address integration challenges and ensure publishers are well-prepared for success. - Stay informed about Google MCM policy updates, AdX eligibility criteria, and programmatic market trends pertinent to publisher monetization. - Provide regular updates on pipeline progress, onboarding metrics, and publisher revenue contribution to senior leadership.

Essential Requirements

- At least 3 years of experience in business development, publisher acquisition, or partnerships within the AdTech sector. - Minimum 1 year of direct experience with Google MCM, including delegated account setup, publisher onboarding, and policy compliance. - Comprehensive understanding of Google Ad Manager (GAM) features such as ad unit configuration, inventory types, targeting, and reporting. - Proven success in independently acquiring and growing relationships with mid-to-large publishers. - In-depth knowledge of programmatic monetization, including CPM dynamics, floor pricing, deals, and SSP/AdX relationships. - A pre-existing network of digital publishers (web, app, or CTV) that can be immediately utilized. - Familiarity with Google AdX eligibility requirements and publisher policy enforcement. - Strong communication and negotiation skills, capable of presenting technical monetization solutions to non-technical stakeholders. - Self-motivated and capable of managing a pipeline independently with minimal supervision.

Desirable Skills

- Specific experience with in-app (SDK or S2S) and CTV publisher integrations. - Knowledge of yield optimization tools like Prebid, open bidding, and mediation platforms. - Understanding of global and regional AdTech market trends, especially in markets where SmartyAds operates. - Familiarity with outreach and CRM tools such as HubSpot, Apollo, and LinkedIn Sales Navigator. - Awareness of privacy compliance requirements affecting publisher monetization, such as GDPR, COPPA, and TCF.

Originally posted on Himalayas