Senior User Acquisition Manager( Facebook) - remote job

Ruby Labs is hiring a Senior User Acquisition Manager( Facebook) - a lead role, which means responsibility for a team or a direction. The role sits in Other jobs and is fully remote. The company hires candidates based in Europe.

The main tools named in the advert are: Meta Ads, Tableau. Your CV should show concrete examples of exactly these skills.

The employer did not publish a figure; that is settled at interview. The advert names the CET timezone, so working hours have to be agreed against your own.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

About Us Innovate with us at Ruby Labs, a forward-thinking technology company dedicated to creating groundbreaking consumer products in diverse tech sectors. We specialize in direct-to-consumer (D2C) subscription services. Our dynamic teams are at the forefront of consumer-led innovation, and we are constantly seeking enthusiastic individuals to join our journey. Learn more about our mission at: https://rubylabs.com/about-us/

About the Role We are seeking a Senior User Acquisition Manager to oversee and expand Facebook as a key performance channel for one of our core D2C subscription products. You will be entirely responsible for the channel from start to finish—strategy, expansion to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across various geographies, driving subscriptions through web funnels. This is a hands-on role tailored for someone who manages a channel like a business, not just a series of campaigns. You will be expected to make data-driven decisions, present a clear weekly strategy, and maintain performance stability.

Key Responsibilities

Channel Ownership & Performance

- Manage and optimize the Facebook ad account from start to finish—structure, bidding, budget allocation, and scaling. - Ensure high subscription volume while maintaining efficient cost per acquisition (CPA) and positive return on ad spend (ROAS). - Develop and present a clear weekly channel strategy with results and next steps.

Testing & New Approaches

- Continuously test new campaign structures, audience segments, bidding strategies, and placements. - Identify and pilot new methods before performance plateaus, scaling what works. - Conduct structured creative testing to identify winning angles, hooks, and formats.

Creative Collaboration

- Work closely with the creative team to develop high-performing ad creatives. - Provide data-driven feedback on angles and messaging to guide production. - Proactively manage creative fatigue, rotating and refreshing content at high spend levels.

Analytics & Data

- Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel. - Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team. - Own the channel testing roadmap: audiences, bidding, geo-expansion, and landing funnels.

Qualifications

Must-Have Experience

- At least 3 years of hands-on paid social experience, with Facebook as a primary channel. - Experience managing six-figure monthly ad spend on Facebook with clear ROI accountability. - Proven track record of maintaining high volumes profitably while continuing to scale. - Experience driving subscriptions through web funnels (web-to-web) for D2C products. - Deep knowledge of the Meta platform: account structures, audience targeting, bidding strategies, and creative testing methodologies. - Multi-geo experience running and scaling campaigns across multiple countries. - Advanced Excel skills plus proficiency in Tableau and Mixpanel—build your own performance models and frameworks.

Operating Attributes

- Autonomous and proactive—take full ownership of the channel and operate with minimal oversight. - Highly analytical—every scaling and kill decision is grounded in data, not intuition alone. - Fast under pressure—run multiple campaigns, tests, and reporting streams in parallel without letting quality slip. - Always testing—look for new approaches beyond what already works instead of defending the status quo. - Clear, direct communicator—present insights, results, and recommendations to stakeholders.

Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ±4 hours of CET to ensure optimal collaboration and communication during working hours.

Benefits Join our dynamic team and enjoy these perks:

- Flexible Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited Paid Time Off: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-Provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

- Recruiter Screening (40 minutes) - Technical Interview (60 minutes)

Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. #LI-Remote