Head of Content - remote job

ZenRows is hiring a Head of Content - a lead role, which means responsibility for a team or a direction. The role sits in Content and translation and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The advert singles out SEO, so experience with that one tool is what will decide it.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Remote | Full-time Zenrows, born in the Basque Country and thriving globally, stands out as one of Europe's fastest-growing data infrastructure startups. We operate entirely remotely and prioritize hiring top talent from all corners of the world. Founded in 2021, we began as a scraping API for developers. By 2026, we are transforming into something greater: the data collection infrastructure layer for the AI era. Thousands of businesses in e-commerce, finance, real estate, and AI rely on Zenrows to power their data pipelines. Now, we are preparing for the next generation of users: workflow builders, AI engineers, and business teams who don't write code but need data to flow reliably through their systems. We are seeking a Head of Organic Growth to oversee how Zenrows is discovered, understood, and trusted across LLMs, developer communities, integration ecosystems, and the open web. The Role The landscape of how developers and technical teams discover tools has changed significantly. Google search is no longer the only, or even the primary, entry point. Developers ask ChatGPT. Business users ask Gemini. AI engineers search Perplexity. Workflows are built inside Clay, n8n, and Make, where discovery happens through directories, templates, and community recommendations. Your role is to ensure that Zenrows is the go-to, trusted, and recommended answer across all these surfaces, not just in Google's top 10. You will work closely with Product, Sales, and the GTM Engineer to ensure content serves as a genuine growth engine, not just a support function. What You'll Own 🔍 AEO, GEO & Discoverability Strategy This is at the core of your responsibilities.

- Develop and own Zenrows' Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to ensure we are the cited, recommended answer when developers and AI engineers ask about web scraping, data collection, workflow automation, and data pipelines. - Understand how LLMs (ChatGPT, Gemini, Claude, Perplexity) surface and prioritize content, and build a strategy around it. - Create structured, citation-friendly content formats such as comparison pages, definitional guides, integration explainers, and technical FAQs that earn LLM citations. - Track competitive intelligence: monitor how competitors are being cited, recommended, and positioned in AI search. 📊 SEO Strategy & Content Operations

- Own Zenrows' organic search strategy end-to-end: conduct keyword research, prioritize topics, analyze content gaps, and benchmark against competitors, with a clear view of where SEO still drives meaningful pipeline and where it doesn't. - Lead content operations: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in-house writers, freelancers, and external agencies. - Build and develop a team of technical writers and editors, setting clear briefs, review processes, and feedback loops that elevate content quality without creating bottlenecks. - Manage relationships with external content agencies: brief, quality control, performance review, and decide what stays in-house versus what gets outsourced. - Develop and maintain an off-page SEO strategy: manage link acquisition, guest publishing, and build third-party authority signals that reinforce Zenrows' position in both traditional search and LLM training corpora. - Collaborate with Engineering on technical SEO: oversee site architecture, improve crawlability, optimize Core Web Vitals, implement structured data markup, and ensure indexing health. - Maintain a content performance framework: define and track key metrics (organic traffic, keyword rankings, assisted conversions, LLM citation frequency) to inform prioritization decisions, not just report on them. - Continuously audit the existing content library for decay, cannibalization, and coverage gaps, and make the necessary decisions to update, consolidate, or remove content. 🧑‍💻 Developer Education & Docs-as-Marketing

- Turn Zenrows' documentation into a top-of-funnel acquisition channel. Focus on content that ranks, educates, and converts, not marketing fluff disguised as technical writing. - Create actionable, developer-focused resources such as integration tutorials, use-case walkthroughs, SDK examples, and migration guides. - Produce content specifically for the AI/LLM data pipeline audience, including tutorials on using Zenrows for RAG pipelines, AI agents, training data collection, MCP server integrations, and agentic workflows. - Work closely with Engineering and Product to ensure documentation is accurate and genuinely useful. - Partner with DevRel to amplify technical content across developer communities. 🔗 Ecosystem & Integration Content This is a new frontier for Zenrows, and one of the highest-leverage content surfaces in 2026.

- Build and maintain a library of integration content, showing how Zenrows works inside Clay, n8n, Make, Zapier, LangChain, LlamaIndex, and other workflow and AI platforms. - Create content that gives Zenrows a presence in integration marketplaces and community directories, not just Google. - Collaborate with the Partnerships Manager on co-marketing content such as joint guides, partner-specific tutorials, and template libraries. - Develop content that serves workflow builders and automation teams, non-developer technical users building workflows and automation without writing code. 📈 PLG Content & Activation

- Build a content-led activation flywheel: blog posts attract developers, documentation helps them succeed, integration guides show what's possible, and usage converts to paid. - Partner with Product and Growth on in-app content, onboarding flows, and activation-focused tutorials. - Own the content layer of the trial-to-paid conversion journey. 🤝 Sales Enablement & Enterprise Content

- Support Sales with high-impact materials such as competitive battle cards, use-case one-pagers, ROI narratives, and case studies. - Develop positioning content for workflow builders and automation teams, as well as business users who interact with data through AI tools and LLM interfaces. - Build and maintain a lean, current library of sales enablement assets, prioritizing quality and relevance over volume. 👥 Team Leadership

- Lead, mentor, and develop the existing content team. - Define and maintain editorial standards and brand voice across all content types. - Build a culture of experimentation and outcome orientation, not content volume. - Scale through leverage, using AI-assisted workflows, a freelance network, and smart prioritization. The Person We are looking for someone who thinks in distribution systems, not publishing calendars. Required

- 5+ years in content, growth, or developer marketing, ideally at a B2B SaaS, API, or developer infrastructure company. - Deep understanding of AEO and GEO: you know how LLMs source and surface answers, and you've thought about what it means for content strategy. - Technical fluency in developer tools, APIs, or adjacent infrastructure. You don't need to be an engineer, but you need to be able to write or edit a Python snippet, understand what a headless browser does, and explain a web scraping use case to a non-technical audience. - Proven experience building content for both self-serve/PLG and integration-led or enterprise motions. - Strong editorial judgment, you can tell the difference between content that educates and content that fills a calendar. - Experience building and maintaining integration or ecosystem content: tutorials, partner guides, marketplace presence. - Comfortable operating in a fast-moving, autonomous environment without heavy process. - Fluent in English (we are an English-first organization).

Strong Advantage

- Experience with workflow automation platforms (Clay, n8n, Make, Zapier) from a content or product perspective. - Familiarity with the LLM/AI agent ecosystem (LangChain, LlamaIndex, CrewAI, RAG architectures).