Influencer Marketing Manager, International - remote job

Grüns is hiring a Influencer Marketing Manager, International - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The employer did not publish a figure; that is settled at interview. The employer asks for working hours that overlap the team's, which needs a schedule agreed up front.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Thank you for your interest in our role! We are excited to explore the possibility of working together.

About the Role Grüns is seeking an Influencer Marketing Manager, International, to spearhead the development and execution of our creator engagement strategy across EMEA, Americas (excluding the USA), and APAC. This position is deeply rooted in building and maintaining strong, authentic relationships with creators, with a strategic focus on market expansion. Success will be measured by the depth of creator partnerships and the quality of content produced.

Location While this role operates within our global remote headquarters, a candidate located in or near Europe is likely to thrive in this role.

Team Collaboration You will collaborate closely with team members across various time zones. To ensure effective communication, some flexibility in working hours is expected to facilitate overlapping work periods.

The Role in Detail

- Building Creator Relationships (75%): Source, negotiate, and manage 100+ mid-tier and premium creators annually per market, encompassing activities such as outreach, contract management, content review, and ongoing relationship maintenance.

- Market Expansion (25%): Identify and engage 1,000+ potential creators each month using tools like StoryClash and Saral. Feed top-tier leads into the relationship pipeline and leverage automation as your active network grows.

- White Label and Paid Amplification: Curate and promote high-performing creator content, secure whitelisting for paid media, and collaborate with the Paid Media team to test and scale assets.

- Cost Analysis and Performance Oversight: Track and report on spending, cost per acquisition (CAC), new customer attribution, and content performance by creator, market, and tier. Align influencer programs with revenue, positive return on ad spend (ROAS), and lifetime value to acquisition cost (LTV/CAC) ratios.

- Localized Playbook Development: Document best practices by market, build localized briefs, compliance guidelines, and go-to-market strategies.

Required Experience

- 4-7 years of experience in scaling paid influencer programs across at least two international markets, with a proven track record in Germany, the UK, Canada, or Australia.

- A history of full P&L ownership, including sourcing through performance optimization, with clear CAC targets and content benchmarks.

- A performance-focused mindset, understanding the nuances between reach and quality, and the differences between ROAS, CAC, and LTV.

- A hands-on approach to relationship building, having negotiated usage rights, written briefs, and reviewed content.

- Comfort with ambiguity, capable of building processes while running campaigns.

- An interest in AI and automation, using them to handle repetitive tasks and focus on strategic initiatives.

Approach to the Role

- A local-first mindset with scalable systems to ensure cultural nuance without operational chaos. - Performance-driven, recognizing that creative is valuable, but the scoreboard is CAC, new customers, and content efficiency. - A strong operator with meticulous attention to timelines, contracts, briefs, tracking, and follow-ups. - Collaborative, working smoothly with Brand, Paid, Retail, Creative, Compliance, and Analytics teams. - A quick learner, building the playbook while running campaigns.

Compensation and Benefits

At Grüns, we are committed to offering a competitive total compensation package that is benchmarked against local market standards and adjusted for experience and location. This includes a comprehensive benefits package designed to support your well-being, growth, and work-life balance.

About Us

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. Our gummies are formulated with 60 nutrient-dense and whole-food ingredients, offering a grab-and-go snack that fits your busy lifestyle. We strive to provide comprehensive and real nutrition, without the clutter of multiple supplements or inferior ingredients.

Our Values

- Be the Best: We maintain a high standard of excellence, continuously raising the bar. - Own It: We take full ownership of outcomes, collaborate deeply, and tackle problems head-on. - Drive Impact, Urgently: We prioritize impact over effort, working smart and fast to achieve our goals.

If you share our values and are excited about this opportunity, we would love to hear from you!

Originally posted on Himalayas