Performance Marketing Lead (Native Ads) - remote job

CapsLock is hiring a Performance Marketing Lead (Native Ads) - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

1. A 2-3 sentence summary of the role, in plain English. You will lead the development and scaling of Native Advertising capabilities, focusing on platforms like Taboola, Microsoft Ads, LiveIntent, and Newsbreak, while building a high-performing team and driving performance excellence.

2. What you will do: - Own the performance and strategic direction of Native Advertising channels. - Develop platform-specific strategies to support client growth and maintain profitability. - Continuously improve campaign performance and scalability. - Lead and mentor an initial team of three Media Buyers. - Recruit and onboard additional Media Buyers. - Create a high-performance team environment. - Ensure campaigns meet performance standards. - Monitor key metrics and troubleshoot performance issues. - Develop structured testing frameworks. - Collaborate with Design, CRO, Analytics, and Operations teams. - Establish platform standards and operational processes. - Contribute to the long-term development of the performance marketing organization.

3. What they are looking for: - 7+ years of hands-on experience in Performance Marketing or Media Buying. - Previous experience managing, mentoring, or leading Media Buyers. - Experience with Native Advertising platforms like Taboola, Microsoft Ads, LiveIntent, and Newsbreak. - Experience managing campaigns targeting North American markets. - Strong analytical skills and a data-driven approach. - Proven experience optimizing campaigns at scale. - Excellent communication and organizational skills. - Fluency in English. - Experience in lead generation and performance marketing (preferred). - Experience working in agency or high-growth performance marketing environments (preferred). - Familiarity with AI-powered marketing tools and workflow automation (preferred).

4. Terms: - Not specified in the advert.