Product Marketing Lead - Trade - remote job

Consensys is hiring a Product Marketing Lead - Trade - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Consensys, a leading blockchain and web3 software company founded by Joe Lubin, CEO and co-founder of Ethereum since 2014, is at the forefront of technological innovation within the web3 ecosystem.

Revolutionizing the financial system through open, programmable infrastructure, Consensys is instrumental in this transformation. From MetaMask, the platform relied upon by millions globally, to Linea, the only 100% proven zkEVM rollup and a rising hub for institutional ETH capital, Consensys develops products and infrastructure that facilitate user, developer, and institutional participation in the next generation of the internet.

Our mission is to democratize the decentralized web by making it universally accessible and easy to use and build upon.

Joining Consensys means collaborating with a fully remote, globally distributed team of technologists, designers, cryptographers, product strategists, and researchers. You'll engage with cutting-edge ideas, emerging technologies, and complex challenges that keep you at the top of your game while supporting the scaling of products and infrastructure used by millions of users and thousands of developers across the web3 ecosystem. You'll connect with a network of builders at the edge of our ecosystem. Consensys alumni have gone on to become tech entrepreneurs, CEOs, and leaders at tech companies.

About the Role MetaMask, the world's leading self-custodial wallet, is the primary gateway for hundreds of millions of people into the on-chain economy. Our Trading features are central to this experience, enabling users to make swaps, perpetual trades, prediction market trades, or investments in Real-World-Assets (RWA) with confidence. We seek a strategic, data-driven, and user-centric Senior Product Marketing Manager to own the positioning and growth of these features. This role is one of the most critical in MetaMask's marketing organization, bridging product strategy, market execution, and long-term brand trust. You will report to the Product Marketing Director and collaborate across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative is grounded in insight, differentiation, and measurable impact.

Key Responsibilities

Strategy

* Define and execute end-to-end go-to-market (GTM) strategies for Trading features across global markets—from opportunity assessment and positioning to launch and lifecycle optimization

* Collaborate with Product leads to refine roadmap priorities based on market insight, user behavior, and growth potential

* Serve as a strategic advisor to Product and Growth, advocating for user needs and market realities in decision-making

* Influence long-term product strategy and monetization through competitive analysis, market segmentation, and research

GTM and Product Growth

* Lead product and feature launches, crafting narratives that resonate with crypto traders and holders

* Drive lifecycle marketing initiatives to enhance awareness, activation, and retention across Trading funnels

* Work with Growth and Analytics to identify user journey friction points and opportunities, translating insights into programs that drive key metrics—conversion, volume, retention

* Ensure robust measurement and continuous refinement—every campaign should have clear success metrics and documented learnings

Cross-functional Collaboration

* Partner with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that align product value with cultural relevance

* Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution

* Collaborate with Data and Product to monitor performance, share insights, and continually refine GTM approaches

Brand and Community

* Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community

* Support educational, community, and influencer programs that enhance awareness and confidence, particularly among emerging market segments

* Ensure consistent storytelling across all touchpoints, from lifecycle emails to content and brand campaigns

Required Skills

* 6 to 8+ years of experience in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment

* Proven success in leading complex product launches and lifecycle growth initiatives with measurable outcomes

* Strong strategic thinking and storytelling abilities—turning complex product concepts into clear, compelling narratives

* Analytical and outcome-driven—comfortable interpreting data to inform both marketing and product strategy

* Exceptional cross-functional communication, influence, and project leadership skills

* Deep curiosity about web3, DeFi, and on-chain user behavior—or direct experience in the crypto ecosystem

* A plus: experience in leading GTM for perps trading and prediction markets and leading GTM to an Asian audience

If you don't meet all the requirements, don't worry. At Consensys, we value a diverse range of backgrounds, talents, and experiences. If you believe you can contribute to our mission and our team, apply anyway, detailing your relevant transferable skills in your cover letter. While we have a clear idea of what we need, we're open to new perspectives and are excited to see how your unique skills can shape our vision and drive innovation.

Note: As a condition of employment, applicants will be required to undergo background checks, including employment, education, and criminal record checks. Further details will be provided to successful candidates.

The salary range mentioned applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process and may differ from the listed US range.

US Salary Range (not including bonus, equity, or other benefits) $146,000-$220,000 USD

In the dynamic web3 space, we believe everyone can be a builder. This expansive view necessitates a diverse array of backgrounds, skills, and experiences to shape the future. At Consensys, this diversity fuels our ability to decentralize control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome and celebrate the range of perspectives and differences. We're eager to see how your unique skills can contribute to our vision, drive innovation, and help us shape a more inclusive web3.

Consensys is committed to equal opportunity employment. Employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and encourages all applicants to review our best practices to avoid such practices, which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).