Content marketing lead - remote job

Canonical is hiring a Content marketing lead - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company hires candidates based in Europe.

The main tools named in the advert are: Content Marketing, SEO. Your CV should show concrete examples of exactly these skills.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Canonical stands out as a key provider of open-source software and operating systems for global enterprises and technology sectors. Our flagship platform, Ubuntu, powers numerous cutting-edge initiatives, including public cloud services, data science projects, AI development, engineering advancements, and IoT solutions. Our clientele includes major public cloud providers and industry leaders across various fields. As a company, we champion global distributed collaboration, with a vibrant team of 1200+ members spread across 75+ countries, with minimal reliance on traditional office spaces. Our teams gather in person every two to four times a year, in diverse locations worldwide, to focus on strategy and implementation.

We seek an exceptional content marketing leader to spearhead our content efforts and oversee a talented team of writers and content strategists. Canonical boasts a comprehensive suite of open-source products and offers support for a wide array of open-source technologies. This role is suited for individuals who are deeply committed to narrative excellence and aspire to enhance our brand's position. The role demands a blend of process management, creative thinking, leadership, and strategic planning to ensure our content supports our business goals.

The ideal candidate is enthusiastic about technology, its application in marketing, and leveraging technology to improve marketing outcomes. They should relish the opportunity to refine content processes, mentor team members on narrative development, and bolster our brand's authority. They should be eager to learn, grow, and contribute to the overall success of the team and organization. They must be analytical, organized, and adept at team building, capacity planning, and cross-functional collaboration.

This role reports to the Director of Communications. The ideal candidate will be based remotely within the EMEA region.

Your typical day will involve:

- Crafting and executing a content marketing strategy that aligns with our business objectives, SEO, and brand identity. - Managing the entire content calendar, ensuring smooth and efficient content production with clear processes. - Guaranteeing content quality, consistency, and brand alignment across all our outputs. - Collaborating with our web and growth engineering teams to enhance content for search engines and AI, leveraging SEO or GEO expertise. - Leading quarterly content planning sessions and closely working with content specialists, product managers, and marketing to refine content plans. - Monitoring and reporting on key performance indicators (KPIs) for our content program, using analytics to identify areas for improvement. - Coordinating messaging to ensure seamless integration across all channels, collaborating closely with our marketing, product, and brand teams.

The qualifications we seek in you:

- At least 5 years of experience in content or related roles, ideally at technology companies, with at least 2 years of managerial or leadership experience. - Demonstrated success in creating authoritative and engaging content. A portfolio of written work is required. - Practical knowledge of SEO and GEO, experience with relevant tools, and a proven track record with SEO-driven content calendars. - Exceptional project management and interpersonal skills, with the ability to streamline content production processes and facilitate content reuse. - A bachelor’s degree in marketing, communications, or a related field. - A strong passion for technology and open-source software. - A problem solver: you embrace challenges and see projects through to completion. - Attention to detail and a commitment to quality, yet flexible when necessary.

What we offer:

- Competitive base pay based on your location, experience, and skill set. - Additional benefits including annual bonuses and sales incentives depending on performance. - A fully remote work environment since 2004! - A personal learning and development budget of $2,000 annually. - Annual performance reviews. - Recognition and rewards programs. - Generous annual leave. - Parental leave. - An employee assistance program. - Opportunities to travel to new locations for team ‘sprints’.

About Canonical: Canonical is a trailblazer in the tech industry, driving the transition to open-source software. As the publisher of Ubuntu, one of the most influential open-source projects, we are at the forefront of advancements in AI, IoT, and the cloud. We hire globally and maintain high standards for all our employees. To succeed here, you must be the best in your field. Since our inception in 2004, most of our colleagues have worked remotely. Joining us means stepping into the future, where you will be challenged to think differently, work smarter, and continuously improve.

Canonical is committed to equal opportunity and diversity. We are dedicated to creating a workplace that is free from discrimination. Diversity in experience, perspective, and background enriches our work environment and our products. We welcome applications from all backgrounds.

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