CRM Marketing Manager - remote job

CXM Direct is hiring a CRM Marketing Manager - a lead role, which means responsibility for a team or a direction. The role sits in Marketing and is fully remote. The company places no restriction on where the candidate lives, so you can apply from anywhere.

The main tools named in the advert are: Email Marketing, Klaviyo, Braze, SQL. Your CV should show concrete examples of exactly these skills.

The employer did not publish a figure; that is settled at interview. The advert sets no condition on working hours.

This vacancy passed an automated check: the list excludes any advert requiring a foreign work permit, visa sponsorship, a particular citizenship, or residence in a specific country.

Headquarters: Armenia

URL: http://cxmdirect.com

Description CRM Marketing Manager Reports to: CMO Working from: Fully Remote Serving Markets: 12 Role Overview We are seeking a CRM Marketing Manager to oversee CXM’s customer lifecycle marketing strategies across 12 different markets. Leveraging customer data, segmentation, automation, and personalized communication, you will enhance activation, first-time deposits, retention, reengagement, and overall customer lifetime value. This is a hands-on position for someone who can develop CRM journeys from the outset, oversee campaigns across multiple markets, and use performance data to continually refine results. Key Goals

* Develop and launch at least 3 automated lifecycle programs within the first 6 months, covering welcome/activation, retention, and reengagement phases.

* Elevate the current 9% lead-to-first-time-deposit conversion rate through targeted CRM engagement campaigns.

* Assist in reducing churn rates to under 10% through structured retention and reengagement programs.

* Create and maintain localized CRM journeys across all 12 markets.

* Ensure a 99%+ deliverability rate and that all CRM activities comply with relevant regulations. Key Duties Lifecycle & CRM Strategy

* Manage customer journeys throughout onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and reengagement.

* Define triggers, audiences, journey logic, exclusions, frequency caps, and exit conditions.

* Coordinate email and push notifications to ensure a consistent customer experience. Campaigns & Automation

* Design, implement, and optimize automated CRM campaigns using tools like Mailgun, Braze, Klaviyo, or equivalents.

* Craft targeted campaigns based on customer behavior, lifecycle stage, market, language, and product offerings.

* Oversee promotional campaigns, newsletters, VIP communications, retention initiatives, and partner outreach.

* Design and maintain reusable email templates and content components. Segmentation & Personalisation

* Construct and maintain customer segments, consent lists, exclusions, and communication guidelines.

* Personalize and dynamically customize content based on customer data.

* Collaborate with Product, Analytics, and IT to establish and validate data and event requirements.

* Proficiency in SQL is advantageous. Localisation

* Handle CRM communications across various languages and regions.

* Coordinate translation, editing, and linguistic quality assurance.

* Ensure accurate currency use, date formats, link validation, legal messaging, tone consistency, and right-to-left (RTL) considerations.

* Maintain master journeys and localization matrices across all markets. Deliverability & Compliance

* Track deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.

* Maintain high standards for email hygiene and deliverability.

* Conduct detailed pre-launch quality assurance covering audience selection, link functionality, variable usage, tracking, content accuracy, sender details, and scheduling.

* Ensure campaigns adhere to consent, unsubscribe, data retention, and local regulatory guidelines. Analytics & Optimisation

* Analyze CRM performance metrics by market, language, segment, and lifecycle stage.

* Evaluate conversion rates, retention, churn, revenue, and incremental gains beyond simple open and click rates.

* Conduct A/B and holdout testing across various offers, messaging, timing, frequency, channels, and journey structures.

* Maintain a clear optimization backlog and transform insights into measurable improvements. Qualifications

* Demonstrated experience in CRM, lifecycle marketing, email marketing, or marketing automation.

* Practical experience building automated customer journeys.

* In-depth knowledge of segmentation, personalization, triggers, and lifecycle planning.

* Experience managing CRM across multiple markets and languages.

* Solid understanding of email deliverability and campaign quality assurance.

* Familiarity with Mailgun, Braze, Klaviyo, or similar CRM platforms.

* Data-driven analytical mindset.

* Comfort with working with technical and data teams.

* Strong attention to detail and ability to handle multiple campaigns simultaneously.

* Experience in financial services, fintech, trading, igaming, or another regulated B2C sector is advantageous.

* Ability to work independently in a fully remote environment. Ideal Candidate Profile The ideal candidate likely has a background as a:

* CRM Manager / Lifecycle Marketing Manager

* Email Marketing Manager

* Marketing Automation Specialist

* Retention Marketing Manager

* CRM-focused Digital Marketing Manager Experience with high-volume B2C customer journeys, conversion funnels, retention, reengagement, and regulated markets will be particularly beneficial.

Benefits What We Provide

* Flexible remote work with minimal meeting overhead.

* Full responsibility for CRM operations across 12 international markets.

* Real opportunity to shape and improve the customer lifecycle function.

* A well-established company with the resources and budget for ambitious CRM projects.

* Freedom to experiment, learn, and implement new ideas.

* Competitive, market-savvy compensation.

* KPI-based bonuses directly tied to CRM and business performance. Application Process Stage 1: HR Interview - assessing experience, motivation, and fit. Stage 2: CMO Interview - evaluating CRM expertise, strategy, and relevant experience. Stage 3: CEO Interview, if necessary.

To apply: https://weworkremotely.com/remote-jobs/cxm-direct-crm-marketing-manager